With its rapidly growing digital economy and large user base, Turkey has become an attractive market for the iGaming industry. Especially in recent years, iGaming brands have made the leap into the Turkish market, and certain points need to be considered to ensure success here. Understanding the Turkish market correctly involves various elements such as localization, cultural adaptation, user experience, payment method and marketing strategies.
First and foremost, Turkish users place great importance on campaigns, casino games and reliable services that appeal to them in the iGaming industry. Therefore, it is critical for brands that want to enter the Turkish market to develop strategies that are in line with Turkish culture and user habits. The most important tool here is social media. Effective use of social media, local payment methods and user-friendly interfaces are the cornerstones of a successful iGaming strategy. In addition, special campaigns and customer service for Turkish users are among the factors that increase brand loyalty. Gambling Turkey's first and only Turkish iGaming Market Report provides detailed and meticulous clarity on all of these issues, and this article provides the essentials for understanding the Turkish iGaming market.
1. Understanding the Potential of the Turkish Market
According to Gambling Turkey’s Turkish iGaming Market Report, Turkey has a population of 86 million. The same report also states that there are 71.4 million internet users, which corresponds to 82.8% of the total population. This shows how important digital platforms are in Turkey.
The iGaming sector is growing in Turkey and this growth is supported by a young audience with an interest in casino games. Therefore, brands looking to establish a presence in the Turkish market need to understand this vast potential and develop the right strategies. Moreover, the interest in casino games, video slots and live sports betting makes the market increasingly dynamic and competitive.
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2. Cultural Adaptation: The Key to Success
Cultural fit is another key consideration for brands looking to succeed in the Turkish iGaming market. Turkish users often show great interest in localized gambling games that appeal to them. For example, localized gambling games such as Turkish Poker and Turkish Roulette are very popular among Turkish users. The reason for this is that users feel more comfortable with these gambling games and feel a cultural connection. To get localization right and succeed in the Turkish market, inquire about our Translation & Localization service today.
3. The Role of Social Media in Reaching Turkish Users
Social media is one of the most effective tools for iGaming brands to reach their potential target audience in Turkey. According to 2024 data, YouTube is the social media platform with the most users in Turkey. Although it is not possible for iGaming brands to advertise and promote directly due to the general structure of social media platforms, various strategies are being developed here.
While different strategies are made for each platform, it is possible to increase brand awareness and reach more users in the short, medium and long term. Contact us now and get information about our Social Media service to overcome the barriers imposed by platforms on iGaming brands and make a difference in the Turkish market with effective campaigns.
Also Read This: The Top 5 Turkish Social Media Platforms to Reach Your iGaming Audience
4. Adaptation of Interface and Design for Turkish Users
Another reference point for understanding the Turkish market is the user-friendly interface and design. Colors, icons and navigation on both desktop and mobile-accessed websites are among the most important issues for Turkish users. Considering the number of active mobile users in Turkey, mobile compatibility is especially important for Turkish users.
A localized interface aims to provide users with easy access to casino games and improve their experience. Furthermore, enabling users to navigate the interface quickly and seamlessly increases customer satisfaction. Think results-oriented and start benefiting from Gambling Turkey's Web & Graphic Design service right now.
5. Payment Methods: Selections Suitable for the Turkish Market
Payment methods are one of the most important considerations when choosing a brand in the Turkish market. The lack of global payment methods such as PayPal, Stripe and Apple Pay in Turkey has led brands to alternative payment methods. In this process, with Gamling Turkey's first and only Turkish iGaming Market Report, brands that chose the most preferred payment methods gained the advantage, while those who did not did not fall behind their competitors.
Platforms should focus on the most preferred payment options to ensure that users prefer them and gain their trust. In addition, secure and fast deposits and withdrawals directly affect users' platform preferences. Get ahead of your competitors by getting information about Local Payment solutions right now.
Also Read This: Why Is Localization So Important in the Turkish iGaming Market?
6. Localized Strategies for the Turkish iGaming Market
Developing localized digital marketing strategies to attract Turkish users is another must-do for any iGaming brand aiming for success. Developing special sports betting and promotions for local derby matches in the main sports such as football, basketball and volleyball may seem like the first option that comes to mind, but there are many other strategies that can be developed. Special promotions during national holidays can both increase loyalty among existing users and reach potential new ones. Such localized campaigns help brands increase user loyalty and build a lasting user base on the platform.
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7. Effectiveness of Customer Service in the Turkish iGaming Market
Customer service is another important aspect of the Turkish iGaming market. The fact that Turkish users generally expect customer service that is available 24/7 has led many brands to make a breakthrough in this direction. However, customer service support is not limited to this.
In addition to the live support service that can be accessed at any time, situations such as call center, email support and support on social media accounts have emerged. There is a point here that brands should pay attention to. A good customer service experience reinforces long-term user loyalty and increases user acquisition.
Also Read This: 10 Must-Know Turkish Phrases for iGaming Marketers
8. Competitor Analysis and Positioning
Competitor analysis is as important in iGaming as in any other industry. Especially in a highly competitive market like Turkey, it is even more important. Therefore, iGaming brands aiming to grow in Turkey should analyze their competitors from A to Z and know their strengths and weaknesses. Competitor analysis should take into account factors such as which brands are stronger in which gambling games and bets, what kind of promotions they offer and the effectiveness of their customer service. Brands' positioning strategies should be tailored to meet the cultural sensitivities and expectations of Turkish users. Since the best solutions are thought to start with the best analysis, learn the strengths and weaknesses of your competitors by getting information about our Analysis service right now.
9. Uninterrupted Access and Being Accessible at Any Time
On the Turkish iGaming Market, online casino and betting sites must offer an uninterrupted and always accessible service. Otherwise, users' loyalty may be lost and revenue losses are likely to be experienced. While casino / betting websites and mirror websites are closed by the Information Technologies Authority (BTK) in certain periods, brands should also take the best precautions for this. The iBlock Eye domain ban control tool developed by Gambling Turkey and AppsTurkey provides the most useful service at this point. While the main domain and mirror websites are checked every 2 minutes on average, in case of a possible blocking or closure, the brand is informed in advance and action is taken. Buy the iBlock Eye control tool right now and prevent loss of revenue and provide uninterrupted access to your users.
