Turkey is a growing market for iGaming, and for marketers who want to play an active role in this sector, it is important to speak the same language as Turkish users. As in every country, there are local expressions that mean something to users in Turkey. Turkish users tend to form a stronger bond with brands that localize and are familiar with their cultural characteristics and the Turkish language. Turkish iGaming Market Report, specially prepared by Gambling Turkey, reveals this situation.
For more details and strategic insights, get a proposal and check out the First and Only Turkish iGaming Market Report.
The growth of the iGaming industry, especially in Turkey, has led brands to make significant investments in this area. Brands are realizing these investments with professional teams, especially marketers. Considering that Turkey has its own alphabet and culture, there is a need for localized professional targeting for Turkish users. While Gambling Turkey serves brands with 360-degree solutions in this area, it also explains 10 Turkish phrases that iGaming marketers should know.
1. “Hoş Geldiniz (Welcome)”
When entering a home, workplace or other place in Turkey, the word “Hoş Geldiniz (Welcome)” is always used. This expresses a warm welcome in Turkish. So much so that not only in daily life but also on the internet, users often use it. Therefore, this is the first word that iGaming marketers who want to serve the Turkish market professionally should know.
Including this phrase in marketing campaigns, social media accounts, live support or in-game messages is an effective way to personalize the user experience.
Also Read This: Why Is Localization So Important in the Turkish iGaming Market?
2. “Deneme Bonusu (Trial Bonus)”
Turkish people like to try a service before they buy it. This also applies to online casino brands. Therefore, the phrase “Deneme Bonusu (Trial Bonus)” is very popular among Turkish users. Turkish users usually look for trial bonuses when signing up for the site. By using the phrase in strategies created for potential members, you can attract the attention of users and encourage them to become a member of the site.
Gambling Turkey provides the best and professional service to brands with effective strategies developed for the Turkish market. Contact us now to plan for the future rather than saving the day.
3. “Kayıt Ol (Sign Up)”
“Kayıt Ol (Sign Up)” is one of the most basic ways to invite users to a website, in Turkish as in any other language. When considering UX/UI designs, “Sign Up” should be easily accessible and clearly emphasized.
As we know, design is extremely important in today's competitive business environment. A perfect blend of creativity and functionality should be targeted to help leave a lasting impression on the target audience. Don't forget to get service now for visually striking and innovative designs that will help you stand out from your competitors in the Turkish market.
4. “Güvenilir Bahis (Trusted Betting)”
The word “trustworthy” of course has an important meaning in every language, but for users in the Turkish market, “trust” is a very important issue.
Therefore, emphasizing the reliability of the brand by using the phrase “Güvenilir Bahis (Trusted Betting(” in marketing strategies will have a positive impact on Turkish users' orientation towards the site.
5. “Anında Kazanç (Instant Winnings)”
In Turkey, people drive fast in traffic. This is because Turkish people love “speed”. In the same way, Turkish users prefer to move fast on online casino sites.
The phrase “Anında Kazanç (Instant Winnings)” is a very attractive marketing tool for Turkish players who like fast results. This phrase can be used in the campaigns section of websites as well as in posts shared on social media accounts.
Also Read This: The Top 5 Turkish Social Media Platforms to Reach Your iGaming Audience
6. “Canlı Destek (Live Support)”
Turkish users want to find a quick solution when they encounter any problem on iGaming platforms. Effectively emphasizing the “Canlı Destek (Live Support)” service is critical to gaining the trust of users.
Having a 24/7 support line for Turkish users is an important factor in increasing user satisfaction. Therefore, marketers who want to play an active role in the Turkish market need to be familiar with this term and what it implies.
7. “Promosyon Kodu (Promo Code)”
iGaming brands serving Turkish users distribute various promotional codes to attract members in certain periods.
An important call to action for Turkish users, the “Promosyon Kodu (Promo Code)” can encourage users to play more and take advantage of bonuses when announcing campaigns.
8. “Bahis Oranları (Betting Odds)”
Turkey is among the countries where sports betting has been played for many years. Therefore, the word “Bahis Oranları (Betting Odds)” is among the words that make sense for Turkish users.
The expression “betting odds” has a great importance for users who bet. High betting odds can increase users' interest in the site; but only on condition that a correct strategy is implemented! If you want your brand to rise in the Turkish market, contact us for our 360-degree solutions today.
9. “Ücretsiz Spin (Free Spin)”
Slot games are very popular among Turkish users. So much so that, according to the Turkish iGaming Market Report prepared by Gambling Turkey, the most played game by Turkish users is Sweet Bonanza. The expression “Ücretsiz Spin (Free Spin)” is frequently used in these games.
Free spins offers for slot games are a big draw for Turkish users. Highlighting this offer encourages users to participate in the games.
For more details and strategic insights, get a proposal and check out the First and Only Turkish iGaming Market Report.
10. “Nakit İade (Cashback)”
The term “Nakit İade (Cashback)” means the reimbursement of a portion of the money lost while placing a bet.
This opportunity offered to players with “Cashback” campaigns provides an important advantage in terms of reducing risks and compensating for losses.
Let's Localize Your Brand for Turkish Users
As Gambling Turkey, we provide professional localization and translation services to brands that are thinking of entering the Turkish market or want to grow in the Turkish market. With our professional staff, we adapt iGaming terminology into Turkish and determine the most accurate expressions for Turkish users.
Contact us now, let us discuss your translation and localization strategies with you and work together to get results.
