As digitalization continues to develop day by day, social media platforms have become the most important tool for brands to reach their potential customers. Effective use of social media is especially important for the iGaming sector. Because in this way, potential customers can be reached quickly and effectively. The fact that the Turkish market has an important place in the iGaming sector, as well as the widespread use of social media in Turkey, makes it very important for brands serving in this field to implement the right strategies.
According to Gambling Turkey's Turkish iGaming Market Report, which analyzes the Turkish market in detail, Turkey's population in 2024 is 86.4 million. While 80.6 million people actively have a mobile connection, the ratio of this to the total population is %93.8. While the number of internet users is 71.4 million, the internet penetration rate is %82.8. According to the research, the most used social media platforms in Turkey are YouTube, Instagram, TikTok, Facebook, X (Twitter) and LinkedIn.
For more details and strategic insights, get a proposal and check out the First and Only Turkish iGaming Market Report.
In general terms, it is seen that there is an intensive use of social media in Turkey. This situation stands out as a very important phenomenon for brands that want to reach their potential customers. Especially for iGaming brands that serve or want to serve in Turkey. It is possible to reach potential iGaming audiences with effective social media management. For this, professional methods should be used, not amateur methods. So, what can be done on which platforms in the Turkish market and how can potential customers be reached? For this, first of all, it is necessary to have information about the platforms.
1. Instagram: The Power of Visual Content
Instagram is one of the most popular social media platforms in Turkey and has an intense interaction among users. It is especially effective for iGaming companies in terms of game promotions, campaign announcements and sharing user experiences. Instagram's visual-oriented structure provides an environment where brands can influence their users with creative content.
Thanks to Instagram's large user base and interactive features, iGaming companies can gain a strategic position here. For example, Instagram Reels and Story posts can be used to direct users to games and provide quick information about campaigns. According to the Turkish iGaming Market Report, young adult Turkish users are very active on this platform and brand loyalty can be built through visual content and creative campaigns. Especially with the social media services offered by Gambling Turkey, brands can reach a wide audience by making strategic moves on Instagram.
2. X: Instant Interaction and Quick Announcements
X, formerly known as Twitter, is an important platform for following the news and agenda in Turkey. From the perspective of the iGaming industry, X can be an effective tool for quickly announcing promotions, providing instant interaction with users and resolving customer complaints. You can stand out in the iGaming industry, especially by using hashtags and sharing posts in line with trends. In addition, in terms of influencer marketing, many influencers are often on this platform. X platform's positive perspective on the iGaming industry also makes this platform different from others.
Since Twitter is a platform where succinct, concise and effective content is at the forefront, iGaming companies' presence there allows them to communicate directly with their target audience. Promotions and campaign announcements can be made quickly and customer feedback can be processed instantly.
Also Read This: Why Is Localization So Important in the Turkish iGaming Market?
3. YouTube: Increasing User Engagement with Video Content
YouTube is one of the most widely used video-sharing platforms in Turkey as well as around the world. For iGaming companies, this platform, where visual and audio content such as game promotions, strategy videos and user experiences are shared, offers a unique opportunity to engage more deeply with the target audience. By creating content on YouTube, brands can capture the attention of users and help them learn more about games.
iGaming companies can attract users by creating content such as strategy videos and game reviews on YouTube. In addition, thanks to the live streaming features offered by YouTube, users can interact more with gameplay videos.
For more details and strategic insights, get a proposal and check out the First and Only Turkish iGaming Market Report.
4. TikTok: The Most Creative Way to Reach Young Audiences
TikTok, one of the fastest growing social media platforms of recent years, offers great opportunities for iGaming companies as a medium where short and creative videos are shared. TikTok, which is very popular especially among young users in Turkey, provides the opportunity to reach a large audience in a short time thanks to its viral potential. iGaming brands can gain a large audience with fun and remarkable videos based on a scenario, even if they cannot directly produce content on this platform. As a matter of fact, our work for Youwin stands out as the best examples of this.
Thanks to the social media services offered by Gambling Turkey, it is possible to create viral content with strategic campaigns on TikTok.
5. Facebook: The Key to Reaching a Mature Audience
Although Facebook has lost its former popularity among younger users, it is still a platform with a large user base in Turkey. It continues to be an important medium for the iGaming industry, especially for more mature and trust-seeking users. The wide range of advertising options and user groups offered by Facebook can be effective for iGaming companies to reach their target audience.
Facebook is still a viable platform for iGaming companies, especially if they want to create campaigns aimed at a mature user base. Thanks to Facebook groups and a wide range of advertising tools, iGaming brands can interact with users and gain their trust.
Make a Difference on Social Media with Results-Driven Strategies.
The five platforms we have examined above each appeal to different user groups, allowing iGaming companies to gain a wide reach. In addition to these five platforms, we conduct 360-degree analysis and develop social media strategies for all social media platforms used by the masses. As a result of our analysis, we determine whether you can benefit from the Turkish gambling market and take appropriate measures accordingly.
Contact us now and we will discuss your social media strategies with you and work together to achieve results.
