While the iGaming sector is growing day by day in the world, a similar process is taking place in Turkey. Closely following the latest developments, Turkey's leading online casino brands are mobilizing all their facilities to meet the needs of players. At this point, they are making important moves. One of the most important of these is localization. While localizing many internationally based games, cultural differences and language barriers are also eliminated. Thus, it is ensured that players get maximum enjoyment. In cases where this does not happen, players' loyalty to iGaming platforms may decrease. From this perspective, the Turkish market has taken important steps forward compared to other countries. So, why is the localization process so important in the Turkish market? We need to take a closer look at the details.
1. Cultural Adaptation and Player Loyalty
Like users in many other countries, Turkish users are more interested in content and games that appeal to them. In this respect, games or content needs to be localized. It is also possible to explain this with examples. Turkish Poker and Turkish Roulette are among the most preferred games in the live casino section of many casino sites. The reason for this is very simple. Players who see something about themselves feel more comfortable and enjoy the games more.
2. Eliminating Language Barriers
While the language barrier is an important issue in almost every industry, it is also very important in the iGaming industry. Therefore, it is necessary to remove the language barrier. For this, games, promotions, campaigns or many other details should be presented to users in Turkish. If this is done, Turkish players' interaction with the games and contents will increase and their trust in the platforms will be strengthened.
3. Adaptation of Interface and Design to Local User Habits
Localization allows iGaming platforms to adapt their interface and design to the user habits of Turkish players. Turkish players may find certain colors, icons and menu layouts more attractive and useful. A user-friendly interface and design in line with Turkish culture allows players to navigate the platform and access games easily.
4. Access to Payment Methods
One of the most important issues for a casino site is undoubtedly payment methods. While major payment methods such as Stripe and Paypal are not available in Turkey, casino platforms offer important alternatives to these. Companies that can incorporate localized payment methods such as Papara into their infrastructure are advantageous, while those that cannot do so are disadvantaged.
Looking at the 2024 data, we can see which methods Turkish users use more. Based on this data, iGaming platforms that offer localized methods gain the trust of players more.
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5. Effective Marketing Strategies
One of the issues that comes to mind when it comes to localization is marketing strategies. Companies in the Turkish iGaming market need to analyze Turkish users well and develop marketing strategies accordingly. At this point, we stand by you and develop the right strategies for you. With 360-degree solutions, we develop the most effective market strategies and provide services for compatibility with your brand.
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6. Gaining Advantage in Competition
iGaming brands that successfully localize successfully stand out from other competitors in the competition. From bonuses to promotions, from games to other content, the market share of brands that localize for Turkish players is noteworthy.
While Bets10 is clearly ahead in Turkey when looking at 2024 data, it owes this to its success in localization. If you are curious about brand rankings in Turkey, don't forget to get a proposal for Gambling Turkey's Turkish iGaming Market Report.
7. Using Social Media Effectively
Considering that Turkey is among the countries that use social media the most, the steps taken by online casino sites here are easily understood. Advertising through various accounts or influencers on Twitter, formerly known as Twitter, now known as X, as well as advertising on platforms such as Instagram and Tiktok, also attracts the attention of Turkish users. This strategy allows platforms to be more effective in the market and increase player acquisition.
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8. Efficiency in Customer Service
Turkish customer service provides faster and more effective solutions to players' problems. This increases player satisfaction and reinforces their loyalty to the platform. Localized customer service better understands players' needs and provides them with a more personalized service. This increases player trust in the platform and strengthens long-term loyalty.
All these reasons make it clear why localization is so important in the Turkish iGaming market. Localization is not only about language translation, but also about cultural adaptation and increasing player satisfaction. These are critical factors that enable iGaming platforms to succeed in the Turkish market.
