Increasing Interaction with Communication Channels in Turkish iGaming Market

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Brands in the Turkish iGaming Market are trying to use various communication channels effectively to increase interaction with users in today's world where digitalisationis accelerating. At the same time, the fact that a large portion of the population in Turkey has access to the internet and mobile devices is an important factor shaping communication strategies in the iGaming sector. The results of the detailed research conducted by Gambling Turkey also confirm this. As of 2024, the population of Turkey has reached 86.04 million people and the mobile phone usage rate is as high as 93.8%. This makes it easier for users to access iGaming brands through communication channels. More than 500 brands serving in the Turkish iGaming Market capitalise on this huge potential andinvest in innovative communication methods to improve user experience and increase user loyalty.

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The prevalence of mobile phones and mobile internet connections is another important factor shaping the strategies for communication channels in the Turkish iGaming Market. 80.69 million active mobile connections show that users can be online at any time, creating new opportunities for the industry. Especially mobile-friendly online casino / sports betting platforms and instant communication channels make it possible to interact with users quickly and effectively. So, how to reach existing and potential users by using communication channels effectively in the Turkish iGaming Market? In this article, we examine in detail how communication channels can be developed inthe Turkish iGaming market, how the existing potential can be used more efficiently and the effects of these channels on user experience.

General Status of Communication Channels in Turkey

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Communication channels are among the key elements that shape the user experience in Turkish iGaming Market. Especially considering that Turkey is one of the countries that have taken important steps in digitalisation in recent years, this situation directly affects the communication strategies in Turkish iGaming Market. With 93.8% of the 86.04 million population using mobile phones and 82.8% internet penetration, online casino / betting brands can reach a wide user base.

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These figures actually offer an important clue to online casino / betting brands that want touse their communication channels effectively. While the prevalence of mobile devices increases the use of mobile-friendly websites and applications, it also increases the popularity of communication tools such as social media and instant messaging applications. If you want to make your name among the best by shaping your brand's communication channels strategies, contact us now! Let'swork together and take your brand to the top step by step.

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Effective Communication Channels

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The Importance of SMS in the Turkish iGaming Market

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SMS is an effective way of communicating with users in the Turkish iGaming Market via short and direct messages. SMS offers a fast and reliable method of delivering instant notifications and is particularly favoured for critical information such as time-limited campaigns, security verification codes and win notifications. Although it is a traditional channel, its accessibility is quite high thanks to the prevalence of mobile devices. Users can quickly respond to information received via SMS or benefit from offers instantly. One of the biggest advantages of SMS is that messages can be transmitted without the need for an internet connection. This provides an important convenience for users with limited internet access.

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SMS is also an effective tool for enhancing the user experience with personalised messages. For example, using direct names or communicating individualised offers allows users to build a closer bond with brands. Although engagement rates are not as high as email or instant messaging, SMS plays a complementary role in marketing strategies in the Turkish iGaming Market. As Gambling Turkey, we are assertivein delivering the most effective messages to the desired target audience in the shortest time and without character limits. If you want to send fast, effective and direct messages to your members without experiencing the disadvantages of SMS, check out our ‘Content Creation’ service right now.

Email Usage in Turkish iGaming Market

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Email is another effective communication channel in the Turkish iGaming Market. Email marketing is one of the methods preferred by brands to increase user loyalty with personalised offers and special campaigns. Users can increase their loyalty to the platform with detailed content that they can directly access via e-mail. Especially welcome, campaign and tournament emails play an effective role in increasing the rate of users returning to the platform.

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In order to get maximum efficiency from e-mail communication, it is necessary to focus on headlines and quality content that will attract the attention of users. Correct timing and avoiding unnecessary messages can make the e-mail channel an effective communication method. Gambling Turkey accompanies online casino /betting brands on their journey to success with its ‘Content Creation’ service. Contact us now and let's determine the best and creative e-mail campaigns for your brand together.

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Alternative Communication Channels

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Telesales Preference of Brands in Turkish iGaming Market

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Telesales is one of the effective and alternative ways of communicating with users in the Turkish iGaming Market. This communication channel provides the opportunity to understand the needs of users directly and offer them special campaigns and opportunities. Being a trust-oriented method, it is especially preferred for high stakes bets or VIP users. Telesales can increase users' loyalty to the platform when the personal touch is important. It also plays a critical role in increasing customer satisfaction, thanks to its advantages such as answering questions instantly and resolving doubts.

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Effective use of telesales. Providingsolutions for the needs of users can increase the efficiency of this channel.The 360-degree solution service offered by Gambling Turkey strengthens thehands of brands at this point. Brands both analyse the features that will makethem stand out fully and accurately and increase user loyalty. If you want tobe among those who make a difference, contact us now.

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Advantages of Instant Messaging

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WhatsApp and Telegram are another of the most modern ways to communicate quickly and effectively with users in the Turkish iGaming Market. Unlike other countries, Hangouts, WeChat, Signal or Viber applications are not preferred in Turkey. Apart from these, WhatsApp and Telegram are very popular. Thanks to the instant messaging feature of these two applications, transactions such as campaign announcements, bonus offers and customer support requests can be carried out quickly. In addition, these communication channels make it possible for users to communicate comfortably in a one-to-one chat environment.

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Of course, there are also special strategies that should be applied specifically for these platforms. For example, with the ‘Channels’ feature that came to WhatsApp in 2024, a WhatsApp channel belonging to brands can be established and effective communication can be made here. If your brand does not yet have such an effective social media management, do not worry. As Gambling Turkey, we promise you the best. Trust us for social media management and let's see the successes we will achieve together!

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Which Communication Channels are More Preferred?

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In the Turkish iGaming Market Report conducted by Gambling Turkey, the usage rates of these communication channels by brands are discussed in detail. While instant messaging applications such as WhatsApp and Telegram offer fast and direct communication, Telesales offers a trust and sincerity-oriented approach with a personal touch. E-mail and SMS, which are more traditional methods, continue to be used especially for campaign announcements and information sharing.

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You can view detailed and complete figures from Gambling Turkey's Turkish iGaming Market Report, as well as strategic insights that you can apply specifically for your brand. Access this report right now and find the opportunity to give your brand a magic touch with the detailed information here!