Does Sex Content Featuring Porn Stars Benefit the Turkish iGaming Market?

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Turkish iGaming Market has become one of the most attention-grabbing markets worldwidein recent years. In addition to the companies originating from Turkey, international companies have also turned to the Turkish iGaming Market, which has caused many changes in both competition, diversity and advertising strategies. Especially among the changes and developments in marketing strategies, one move has caused brands to be talked about and criticised a lot in recent years. This is due to the fact that online casino / betting companies make porn stars the face of advertising. These ads, also called sex marketing, are spreading rapidly among young users, especially on social media platforms, as they aim to create a wide viral effect, as well as having a humorous tone or creating a shock effect. However, it is clear that although these contents provide success in the short term, they have a controversial structure in terms of long-term sustainability.

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Gambling Turkey's comprehensive report shows that Turkish iGaming users expect more thanjust entertainment-based advertising content. Users are highly sensitive to the reliability, professionalism and cultural sensitivity of the services offered by brands. Although ad content featuring porn stars is an effective way to attract attention, it may not be enough to increase users' loyalty to the brand. Especially in Turkish society, the commitment to family structure and religious values may make it difficult for such content to be accepted by a wide audience. Instead, local influencer collaborations, personalised campaigns and culturally relevant content play a critical role for longer-term success.

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For more details and strategic insights, get a proposal and check out the First and Only Turkish iGaming Market Report.

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Porn Stars Appear in the Turkish iGaming Market

The inclusionof porn stars in advertising content is a very noticeable practice in the Turkish iGaming Market. Several online casino / betting brands including Betboo, Bettilt, Bahsegel and Casinomhub have produced / continue to producecontent in agreement with well-known names such as Johnny Sins, Mia Khalifa and Phoenix Marie.

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It is obvious that there is a more open interest in such celebrity content, especially among younger users. However, this strategy may struggle to go beyond attention-grabbing. Ads featuring porn stars often have a humorous and surprising tone, which can have a viral effect among users. However, such content runs the risk of perceiving the brand as merely a source of entertainment. Furthermore, the reaction of conservative segments of Turkish society to such content may damage the brand's reputation. For example, preparing a humorous advertisement with a name such as Johnny Sins, although it may attract momentary attention, may have negative effects on the credibility and professional perception of the brand. For this reason, brands should usesuch content strategically, by analysing the user audience in depth. Content featuring porn stars can only be effective when it is appropriate to the campaign theme and designed for a specific target audience. Otherwise, there is a high risk of conveying the wrong message. As Gambling Turkey, we offer 360-degree solutions to brands and we are their biggest supporter in their success journey with the strategies we offer. Contact us right now and let's start working together.

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Also Read This: How to Build Brand Loyalty in the Turkish iGaming Market?

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Cultural and Religious Sensitivities in Turkish Society

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Consideration of cultural and religious sensitivities in advertising content in the Turkish iGaming Market is critical to the long-term success of brands. Content featuring porn stars may not be welcomed by the more conservative segments of Turkish society. In particular, the central role of religious values and family structure in society may cause such content to be perceived negatively by largesegments of society. Indeed, the results of a survey conducted in March 2023 by the Turkish Faith and Religiosity Survey (TİDA), the International Institute of Islamic Thought (IIIT) and Mahya Publications confirm the religiosity of the Turkish population.

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More than half of the respondents (62%) stated that they were ‘religious’ or ‘very religious’. In contrast, 14% of the respondents chose ‘not religious at all’ or‘not religious’. The rest of the respondents (24%) stated that they were neither religious nor non-religious. According to these results, more than half of the individuals living in Turkey - in other words, approximately two thirds- consider themselves religious in some way.

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Adopting at one that is incompatible with cultural references or values in advertising content can not only increase reactions against the brand, but also weaken the bond between the brand and the user. As Gambling Turkey, we provide the best service to brands by taking into account the dynamics of the Turkish iGaming Market and its cultural and religious sensitivities. We will be your best super partner. We cooperate with the best Turkish tipsters and streamers. Contact us now and let's climb to the top step by step.

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The Effect of Porn Stars from a Psychological Perspective

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The inclusion of porn stars in advertising content can have both positive and negative psychological effects. One of the positive aspects is the potential for such content to create a rapid viral effect among users. Younger users in particularmay be more receptive to this type of content, allowing the adverts to reach a wider audience. However, this strategy may cause users to perceive the brand as an entertainment-only platform.

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This may ignore the need for a deeper connection between the brand and the user. For example, an advert featuring Mia Khalifa may create instant attention, but in the long run, it may be insufficient to increase users' trust in the brand. In order for users to develop an emotional connection to the brand, a professional and trustworthy image needs to be supported alongside entertainment elements.

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Also Read This: Key iGaming Terminologies Every Player Should Know in the Turkish Market

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Long Term Strategies and Brand Value

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Long-termsuccess in the Turkish iGaming Market requires more than just attention-grabbing content. While adverts featuring porn stars can be an effective tool for attracting attention, this content should be used as part of a larger strategy. Sponsorship deals, live streams and interactive content developed to engage users are all effective ways to increase brand value.

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As Gambling Turkey, we provide professional support to brands in developing long-term marketing strategies, managing sponsorship campaigns and increasing user interactions. We also facilitate brands to reach a stronger position in the Turkish market. Contact us now and become one of the difference makers in the Turkish iGaming Market.