How to Build Brand Loyalty in the Turkish iGaming Market?
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The Turkish iGaming market is a fast-growing, dynamic space with an increasing number of online casino/betting platforms and intense competition. Brands need to develop unique and user-centred strategies to attract and engage Turkish users. Brand loyalty in this market can be achieved through a variety of different factors beyond the variety of casino/betting games or bonus offers.
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Building brand loyalty is critical to achieving lasting success in the iGaming sector. Gaining the loyalty of Turkish users is possible not only by offering quality casino / betting options, but also by providing an experience that is local and suitable for user habits. User-specific campaigns and constantly updated customer service are effective in increasing this loyalty. However, regular communication via social media allows brands to have direct contact with users and helps them better understand their needs. In the Turkish iGaming Market Report, prepared by Gambling Turkey, the first and only report in its field, a detailed research is conducted to increase brand loyalty and the findings are shared. It will be very beneficial for companies that want to increase brand loyalty in the Turkish iGaming market to take this report as a reference and then create their strategies accordingly. 
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For more details and strategic insights, get a proposal and check out the First and Only Turkish iGaming Market Report.
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Creating Loyalty with Special Bonuses and Loyalty Programmes
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At Turkish iGaming Market, bonuses and special promotions are one of the most effective ways to increase users' loyalty to casino/betting sites. When Turkish users are regularly invited to special bonuses, promotions and tournaments, they feel rewarded and tend to stay on the platform longer. According to Gambling Turkey's report, free bets, cashback and social media bonuses/gifts are among the most popular types of bonuses in the Turkish market, and the top spot is quite surprising! However, each type of bonus has its own unique contribution to the brand. You can find out this and much more by purchasing the first and only Turkish iGaming Market Report and easily create your loyalty programme and bonus strategies.
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While bonuses are generally aimed at users who will become members for the first time, loyalty programmes ensure that users feel belonging to the casino / betting platform for a long time. With loyalty programmes that can be developed with different strategies, users can be made to feel special by giving them small rewards. For example, daily login bonuses, rewards for spending on certain games, and VIP programmes increase player loyalty. If you are undecided about which type of bonus to implement as a brand, contact us immediately and let's work together to reach the top.
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Also Read This: 10 Must-Know Turkish Phrases for iGaming Marketers
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Delivering Personalised and Localised Experiences for Turkish Players
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In the Turkish iGaming industry, where more than 500 brands compete, another point that brands should pay attention to in order to create both awareness and user loyalty is to offer personalised casino / betting options according to the preferences of Turkish users. According to the first and only Turkish iGaming Market Report, Turkish Poker, Turkish BlackJack and Turkish Roulette are among the top 50 live casino/video slot games most preferred by Turkish users. 
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Moreover, personalised and localised live casino / video slot game options are not limited to these. There are also different games such as Okey, Pişti, Folded 101 Okey. Of course, it is no coincidence that these games are so preferred by Turkish users. Considering that there is an important reality such as ‘Kahvehaneler’ (coffeehouses) in Turkish culture, the popularity of these games will also be understood. Wouldn't you like to make your brand one of the best with accurate translation and localisation? Then contact us right now. 
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Also Read This: Why Is Localization So Important in the Turkish iGaming Market?
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Providing Customer Services that Increase User Satisfaction
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Customer service is another critical factor in building brand loyalty on iGaming platforms. Turkish users attach great importance to fast and solution-oriented customer service and expect 7/24 accessibility. Customer services that offer Turkish language support increase the level of satisfaction by quickly solving users' problems. Providing fast solutions, especially about payment, casino / betting games access and promotions, reinforces users' trust in the platform. 
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Also Read This: The Top 5 Turkish Social Media Platforms to Reach Your iGaming Audience
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According to the data in the Turkish iGaming Market Report, large brands - due to the high number of users - manage to keep the waiting time for live support responses below three minutes, aiming to provide fast and efficient service to ensure their reputation and customer satisfaction. Smaller brands, on the other hand, have fewer live support requests due to the low number of users, so live support responses are provided in less than one minute on average. Likewise, in new brands, the goal is to respond to the user via live support in under a minute. 
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Casino / betting brands can communicate with users through various communication channels, as well as making improvements and improvements where necessary in line with user expectations. For example, even the use of artificial intelligence, which is the biggest trend in technology in recent times, in communication with live support will contribute to increasing user loyalty. The solutions that can be applied are of course not only these. Let's work together now and find the best solutions for your brand with our 360-degree analysis service.
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Also Read This: 10 Must-Know Turkish Phrases for iGaming Marketers

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