Building Mobile-Friendly iGaming Platforms: A Must for Turkish Users
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As the use of mobile devices in Turkey is increasing rapidly, the iGaming industry has to catch up with this trend. Today, Turkish users prefer to access online casino / betting brands from anywhere at any time. Especially mobile compatible platforms increase the user experience and allow users to spend longer time on the platform. Mobile-friendly designs, fast access and user-friendly interfaces are among the most important factors that improve users' casino and betting experiences. 
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In Turkey, one of the leading countries in the iGaming market, Turkish users expect a fast and uninterrupted casino/betting experience with mobile devices. So much so that, according to the Turkish iGaming Market Report conducted by Gambling Turkey, which is the first and only in its field, 80 million of the 86 million population have active mobile connections. As such, the demand for mobile-compatible online casino/betting platforms in Turkey has increased and brands have started to invest in this direction. Mobile compatible iGaming brands make it possible to reach a wider user base while extending the time of users in casino and betting. As of this point, the iGaming industry in Turkey to develop mobile-friendly platforms is no longer an option, but a necessity.
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For more details and strategic insights, get a proposal and check out the First and Only Turkish iGaming Market Report
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The Necessity of Mobile Compatibility for Turkish iGaming Users
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The majority of internet users in Turkey access the internet via mobile devices. Although desktop/laptop usage is still common among older users, younger users prefer mobile connections. According to Gambling Turkey's detailed report examining and analysing the Turkish iGaming market, 71.4 million of the 86 million population use the internet, while this rate increases to 80.69 million when it comes to active mobile connection. This shows why mobile compatibility is essential and why Turkish users can access casino / betting platforms anytime, anywhere. 

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In the same report, while a detailed analysis of Turkish iGaming users is made, it is stated that the most preferred method for users to access casino / betting platforms is via Mobile. Mobile-Web usage is followed by Web (Desktop/Laptop), while mobile applications are in the last place.

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In the rest of the report, very detailed information is shared about iPhone users and Android users, and it is very important for brands that want to reach the top in the Turkish iGaming Market to purchase this report and shape their strategies accordingly. The figures, some of which we share and the rest of which are included in the report, reveal why casino / betting companies should design mobile-friendly platforms.
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Also Read This: Understanding the Turkish iGaming Market
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The Effect of Mobile Interface Design on Player Experience
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The interface design of a mobile-friendly platform undoubtedly has a direct impact on the user experience. As of 2024, mobile users now expect an intuitive interface that provides fast and easy access on online casino / betting platforms. The icons, buttons and menu layout used in mobile-friendly interfaces allow users to use the platform more easily and efficiently. A simple and user-friendly design will encourage players to spend more time in both the online casino and sports betting categories.

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Among Bets10 and Youwin as well as many casino / betting brands in Turkey, including the brands preferred by the masses, have achieved this, while there are still many brands that cannot take these steps. As Gambling Turkey, while we provide service to brands in this regard with our 360 degree solution service, we invite you to join this club where only the best are included.
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Also Read This: Why Is Localization So Important in the Turkish iGaming Market?
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The Importance of Fast Loading Times
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Fast loading times are a reality in a world where mobile connectivity is becoming increasingly important. Let's explain this empathically. For example, you clicked on a casino/betting platform and the page won't load. How long would you be patient? 1 second, 3 seconds or 5 seconds? Although the answer varies from person to person, clicks on the websites of online casino / betting companies that do not open in a very short time will decrease, revenues will decrease and user loyalty will be lost. 
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The loading speed must be very high not only during the first login to the site, but also during casino games or sports betting played on mobile devices. Many factors, especially the quality of the graphics on the site, are effective in this. Gambling Turkey supports brands in this direction with its Web & Graphic Design service that takes into account web optimisations. Contact us right now and let's start our journey to the top together.
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Also Read This: Make a Difference in the Turkish iGaming Market with iBlock Eye Learn TIB - BTK Site Bans in Advance (Link Gelecek)
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Mobile Applications and Alternative Solutions
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When it comes to mobile-friendly iGaming platforms, it is impossible not to mention local applications. Local applications, which are one of the preferred methods of accessing iGaming platforms by Turkish users, provide personalised and fast access to live casino and sports betting. For this reason, casino / betting brands need to face their users with fast accessible and convenient local applications. Of course, at this point, it is necessary to know that mobile applications vary on an interface basis and act accordingly.

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Also Read This: Key iGaming Terminologies Every Player Should Know in the Turkish Market (Link Gelecek)
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iPhone phones with iOS interface, mobile phones with Android interface and Huawei mobile phones with HarmonyOS interface are quite common in Turkey as they are worldwide. In accordance with the strategy applied by Google Play, AppGallery and App Store in Turkey, the applications of online casino / betting brands cannot find a place on these platforms, and even if they find a place, they are removed in a short time.
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Here, knowing the dynamics of three different operating system based phones, it is necessary to resort to alternative solutions. For example, while it is possible to use APKs on mobile phones with Android and HarmonOS interfaces, this is not possible on devices with iOS interface. Gamling Turkey is the biggest supporter of casino / betting brands with the Strategy service it provides at this point. Contact us here right now and let us serve you with the best solutions.